Little Britain was a BBC sketch comedy series created by Matt Lucas and David Walliams, first broadcast in 2003. Its Bitty sketches featured Harvey, a grown man who still wanted to be breastfed by his mother, played for maximum social embarrassment. The mother's pained line became one of the sketch's most quoted moments, alongside Harvey's repeated requests for bitty. Clips circulated online through forums, ringtones and soundboards long after the series ended, and the short exclamation survived on its own as a reaction sound detached from the original scene.