The sound comes from a Brazilian news report interview with Paula, a transvestite who was visibly drunk during the conversation, which is why the clip is catalogued as the Paula travesti bêbada reportagem. Her emphatic 'Lógico que não! Absolutamente não!' instantly became a catchphrase, shared across WhatsApp groups and meme pages in Brazil. Similar in spirit to the emotional damage meme, it works as a universal reaction for over-the-top denial, and editors often pair it with a buzzer when a character is caught lying.