Plants vs Zombies was released by PopCap Games in 2009 as a tower defence game for PC, later reaching consoles and mobile devices. The losing jingle became familiar through countless playthroughs, fail compilations and gameplay clips shared online, where players recognised it as the sound of a defence finally being overrun. It later spread to short-form videos and soundboards, where creators reuse it as a shorthand for defeat. Its nostalgia for the first game keeps it in circulation long after its original release.