Mamma mia became Mario's signature catchphrase after Super Mario 64 in 1996, when voice actor Charles Martinet gave the plumber his cheerful Italian exclamation. SMG4, the long running YouTube parody series created by Luke Lerdwichagul in 2011, built its comedy around Mario and other game characters in absurd machinima stories. Clips from those videos circulate widely on soundboards, often alongside the Mario Jump, and short lines like this one are reused as instant reactions far beyond the original episodes because the delivery is unmistakable in under a second.