Mangez des pommes became associated with Jacques Chirac, the French president from 1995 to 2007, through his public encouragement of French apple consumption. The simple slogan stuck because it sounded both official and oddly wholesome, and French internet users later clipped it into a standalone meme. It now circulates mainly as a short reaction sound, shared in videos and chats whenever apples, healthy eating or mock-serious French politics come up, keeping a familiar presidential voice alive in comedy.