The clip comes from What We Do in the Shadows, the television comedy in which Matt Berry plays the centuries-old vampire Laszlo Cravensworth. Berry's distinctive delivery has made many of his lines popular as short reaction sounds, and this one has circulated among fans as a gentle, deadpan stamp of approval. Because the line is short and self-contained, it works without context in edits and memes, especially those involving animals, food or a character enjoying something. Its charm lies in the contrast between the grand delivery and the ordinary approval.