The clip comes from What We Do in the Shadows, the television comedy in which Matt Berry plays the centuries-old vampire Laszlo Cravensworth. Berry's distinctive delivery has made many of his lines popular as short reaction sounds, and this one has circulated among fans as a gentle, deadpan stamp of approval. Because the line is short and self-contained, it works without context in edits and memes, especially those involving animals, food or a character enjoying something. Its charm lies in the contrast between the grand delivery and the ordinary approval.
About this sound
Matt Berry says Gizmo likes it in this short voice clip from What We Do in the Shadows, used in reaction memes and edits when a pet approves of something.
This is a brief, warmly delivered line from Matt Berry, spoken in the rich, theatrical voice he uses on What We Do in the Shadows. He says that Gizmo likes it, with a gentle rise and a satisfied, almost proud emphasis that makes the approval feel complete and a little absurd. The delivery is calm rather than loud, which is why it lands so well as a reaction: it turns a small moment of approval into something grand. Listeners hear the character's confidence first, then the joke, as the simple statement becomes a seal of approval for whatever has just happened on screen.