The phrase comes from Martín Cirio's La Faraona persona, a loud and provocative character built around blunt, unfiltered commentary. Short clips of that character have circulated widely in Spanish-speaking meme culture, where a single sharp line can be lifted from a longer video and reused on its own. This line works because it is instantly quotable and easy to recognise, even without the original context. As soundboards and short-form edits kept sharing it, it became a go-to reaction for shutting down nonsense with humour rather than argument.