Melcochita is the stage name of Peruvian comedian Pablo Villanueva Branda, long known in Peru for fast, cheeky chistes and a very distinctive voice. Short clips of his jokes have circulated for years on Peruvian television, radio and later on social media and messaging apps, where a single line can become a ready made reaction. Concurso de imbeciles is one of those portable punchlines, shared because the phrase alone carries the whole joke without needing the setup that came before it.