The phrase became known online through the artist credited as Chá de Loli, circulating as a short voice meme in Portuguese speaking communities. Its humor comes from the false rhyme itself, since mercado and salsicha share only a loose sound similarity, and the clip treats that stretch as if it were clever. Shared on soundboards and in short video edits, it fits a wider trend of random one line audios that gain traction simply because they are catchy, repeatable and completely out of context.