Minecraft Story Mode is an episodic adventure game developed by Telltale Games in collaboration with Mojang, first released in 2015. Players control Jesse, whose gender and appearance can be chosen, through a story about saving the world with friends in the Minecraft universe. Clips of Jesse circulated on YouTube and soundboards as fans shared favourite lines and moments from the episodes. The sound credited to Nikordy on YouTube reflects that sharing culture, where short character moments are reused in edits, memes and gaming videos by the community.