Place it at the point of impact in a fight sequence, after an Enemy Spotted cue sets up the attack, then follow it with a second hit sound so the shout stays as the central reaction in the edit.
About this sound
This clip is a short male shout lasting just under two seconds, a raw strained yell delivered at full force. It feels intense and funny at the same time, the kind of over-the-top pain reaction that turns a small hit into a big moment. It comes from MK2, taken from the game's fighting action.