The phrase comes from François Hollande during the televised debate for the 2012 French presidential election, when he repeatedly began sentences with 'Moi président de la République' to contrast his approach with that of incumbent Nicolas Sarkozy. The repetition made the line instantly quotable, and French viewers soon turned it into parodies, remixes and reaction clips. It spread beyond politics as shorthand for anyone making a sweeping promise, which is why creators still use the short audio today to add a mock-serious, presidential tone to jokes, edits and commentary.