Moto Moto appears in Madagascar: Escape 2 Africa, released in 2008, where the hippo is voiced by will.i.am and performs this song as his memorable introduction. The scene was built as a parody of a smooth ladies man entrance, and the big and chunky hook became the part audiences quoted most. Clips of the moment later spread on YouTube and social media as a reaction to confident, flirtatious or oversized characters, keeping the short musical excerpt in regular meme use long after the film.