Place it in the middle of a transformation sequence, after a plain reaction shot and before the payoff. Follow the peak with the scream meme button for the reveal, or cut straight to a bruh soundboard button when the final face gets its close-up.
About this sound
This 12-second clip is the phase 5.5 stage of the Mr Incredible becoming uncanny format, built around a still face growing more distorted and wrong. It feels creepily funny rather than outright scary, that uneasy mix of recognition and dread that makes you stare a second too long before laughing at how far the transformation has gone.