The line comes from Smosh, the long-running sketch comedy channel, and is spoken by cast member Shayne Topp. Fans clipped the moment and shared it as a standalone reaction, because the phrase works without any setup from the original sketch. On TikTok, edits and soundboards, it became shorthand for telling someone they are your comfort person, using pizza as a universally loved comparison. Its popularity lasts because it is sincere rather than insulting, making it a rare wholesome meme that can be sent as a joke or meant completely seriously.