The clip circulates online as the can't resist laughing meme, a reaction sound built around a man losing his fight to suppress a laugh. It spread through meme soundboards and short-form edits, where uploaders pair it with fails, bad movies and awkward moments; one uploader even used it as their personal reaction to the creature horror film Zoombies 2. It belongs to a family of contagious-laugh clips like the laughing dog meme and Nelson's HA-HA laugh, and it endures because the stifled-then-burst arc feels more human than a canned laugh track.