The phrase comes from everyday Dutch and Flemish speech, where 'overdrijven' means to exaggerate and 'eh' adds a casual, checking tone at the end. As a short soundboard clip it circulates as a reaction rather than a quote tied to a confirmed character or show. Its appeal is timing: at under two seconds it can be dropped instantly in chats, edits and livestreams. Because the meaning is clear even from the delivery, Dutch speakers reuse it whenever a story, complaint or celebration starts sounding far larger than the moment deserves.