Among Us was released by Innersloth in 2018 and exploded in popularity in 2020 through streams, YouTube videos and social media clips. Its round start cue became instantly recognisable as players heard it hundreds of times while learning maps, tasks and impostor tactics together. As the game turned into a meme format, editors lifted the cue out of gameplay to signal a fresh start, a reset or someone acting suspicious. It remains popular because a few seconds are enough for viewers to understand the joke.