Não foi dessa vez is a common Portuguese expression used in everyday speech, football commentary, gaming streams and social videos to mark a missed chance. As a short audio clip, it circulates mainly as a reaction sound for memes and short-form edits, where the familiar wording needs no translation for Portuguese-speaking viewers. Its staying power comes from its versatility: the same phrase fits sports fails, game losses, pranks and everyday accidents, making it a quick shorthand for disappointment with a humorous edge.