The sound is associated with Naruto, where hand signs are a core part of performing many jutsu. In the anime adaptation that began in 2002, these rapid sequences became one of the series' most recognisable action cues. Online, fans turned the idea of Naruto hand signs into a meme through cosplay videos, parody skits, gaming edits and short-form clips where intense preparation leads to an exaggerated or silly result. It stays popular because even non-fans often recognise the setup instantly.