Never Gonna Give You Up was released by English singer Rick Astley in 1987 and appeared on his debut album, Whenever You Need Somebody. The song later became the basis of rickrolling, an internet bait-and-switch prank in which a disguised link leads to its music video. The practice became widely recognized in 2007 and spread through forums, social platforms, and video edits. Its unmistakable opening and chorus remain useful because audiences can identify the joke within seconds.