This sound is tied to Naruto, the anime and manga series that made clone and substitution effects instantly recognizable to a huge online audience. Short smoke-poof clips from Naruto have been reused for years in anime edits, gaming videos, and meme transitions because the effect is easy to understand even without context. It remains popular because a one-second burst can suggest speed, stealth, or a sudden switch. Creators often use it in the same edit language as a teleport sound for vanish gags and quick reveals.