Pessi is a teasing nickname aimed at Lionel Messi by rival supporters, playing on his penalty record, and it has circulated for years in football meme culture. Nicky Jam is a well known reggaeton artist whose vocal style is widely shared in short Latin music clips online. This sound brings those two internet references together and spread through meme pages, football edits and soundboards, where short repeatable audio is reused for jokes. It remains popular because football arguments renew it with every big match and penalty.