I Wanna Be The Guy is a freeware platform game released in 2007 by Kayin, built as a deliberately punishing tribute to classic video games. Its hero, The Kid, must survive traps, spikes and bosses that punish even careful players, and his shouted title line captures that stubborn refusal to quit. Clips of the game spread through early YouTube playthroughs and rage videos, where the yell became shorthand for trying again after an unfair death. It remains popular because that frustration is instantly recognisable to anyone who has played a hard platformer.