The phrase comes from Jet2holidays adverts, where the slogan was paired with Jess Glynne's Hold My Hand and a cheerful voiceover that TikTok users began reusing ironically in summer 2025. Clips of holidays gone wrong, awkward trips and chaotic travel moments made the line instantly recognisable far beyond the original campaign. This version connects that trend to Forsaken, the Roblox asymmetrical horror game where Noli is a major antagonist, so gaming editors began using the voice line in character edits and memes that mix horror with holiday humour.