Rickrolling began in the mid 2000s as a bait-and-switch meme where a promising link secretly led to Rick Astley's 1987 video for Never Gonna Give You Up. The prank spread across forums, chats and early YouTube, and the song became instantly recognisable from its opening bars. This version plays on that history by insisting it is still not a Rick roll, which only makes listeners more suspicious. The joke survives because the setup is simple, everyone understands it, and new creators keep reviving it.
About this sound
A prank clip that insists it is not a Rick roll, playing on Rick Astley's hit Never Gonna Give You Up for bait-and-switch online memes and jokes.
This sound leans on one of the internet's oldest jokes by claiming, with a straight face, that it is definitely not a Rick roll. The humour comes from suspicion: anyone who has been tricked before expects Rick Astley's voice to appear at any second, so even a short delay builds tension. That anticipation is the whole effect, turning an ordinary link, intro or reveal into a playful test of trust. Listeners either relax, laugh at being fooled again, or enjoy watching someone else fall for the setup in comments and chats.