Rickrolling began in the mid 2000s as a bait-and-switch meme where a promising link secretly led to Rick Astley's 1987 video for Never Gonna Give You Up. The prank spread across forums, chats and early YouTube, and the song became instantly recognisable from its opening bars. This version plays on that history by insisting it is still not a Rick roll, which only makes listeners more suspicious. The joke survives because the setup is simple, everyone understands it, and new creators keep reviving it.