Never Gonna Give You Up was released by Rick Astley in 1987 as a chart-topping pop single, long before it became an internet joke. In the late 2000s, misleading links began sending unsuspecting visitors to the music video instead of the page they expected, and the prank quickly spread across forums, video sites and social media. Astley himself later embraced the joke, even performing the song at live events, which helped turn a simple trick into a lasting piece of internet culture that still works because almost everyone recognises the opening within seconds.