The clip comes from the Portuguese phrase um homem, uma maquina, uma besta enjaulada cheia de odio, which translates to a man, a machine, a caged beast full of hate. In Brazil the line spread as a shareable audio online and in messaging apps, where its hyper masculine bravado became a joke in itself. Users attach it to gym videos, football players, pets, and friends acting tough, because the angrier the voice sounds, the funnier the mismatch feels. It remains popular as a ready made hype introduction.