The phrase comes from radio reporter Herbert Morrison's live broadcast of the Hindenburg airship disaster at Lakehurst, New Jersey, on 6 May 1937, as he broke down describing the burning wreck. His anguished cry entered everyday language as a shorthand for overwhelming calamity. Decades of parody, most famously the WKRP in Cincinnati turkey drop episode, flipped its meaning from genuine horror to mock tragedy, and online editors kept that ironic version alive for reaction videos and memes.