Place it at the start of a chaotic sequence to set the tone, then follow the payoff with Emotional Damage for the fallout and Goofy Ahh Sounds for a second absurd beat, keeping the chant as the opener rather than the closer.
About this sound
This version runs 20 seconds as a looping vocal chant on the nonsense syllables oi oi oe oi a eye eye, sung over a bouncy beat with exaggerated voices that climb and repeat. It feels silly, chaotic and oddly catchy, like a crowd hyping a joke before anyone knows the punchline, and it spread through meme edits and reaction clips where its rhythm signals something over the top is coming.