Schnuffel is a cute animated bunny character whose cheerful song became a children's television favourite in Portugal as Orelhinhas. The Portuguese version was among the most popular songs shown on Canal Panda in 2008, and for many viewers it became closely linked to childhood afternoons in front of the channel. As clips and remixes spread online, the tune moved beyond television and into memes, where its innocent, catchy sound now works as shorthand for cuteness, nostalgia and deliberately over-the-top sweetness.