The clip is linked to Airi Momoi and Shizuku Hinomori, members of the in-game idol group More More Jump from Project Sekai: Colorful Stage. Within the Russian-speaking fan community, their playful ororo vocalization became a small meme, shared as a shorthand for cute, chaotic idol energy. It circulates mainly through soundboards and short-form edits rather than official releases. Creators keep using it because the chant is instantly recognizable to fans, easy to loop, and adds a lighthearted signature to Project Sekai memes, compilations and reaction videos.