OSS 117 began as a long running French spy novel series by Jean Bruce, later adapted into films, with Jean Dujardin leading the modern parody versions OSS 117: Cairo, Nest of Spies in 2006 and Lost in Rio in 2009. His pompous, outdated agent became a quotable figure in French pop culture. Short lines like this one circulate on soundboards because the delivery carries the joke even for listeners who do not speak French, and the phrase is now reused online as a blunt verdict on anything futile or badly planned.