The clip comes from a fan-made official-style music track for France at the 2018 World Cup, credited to Kebou, celebrating Les Bleus winning the tournament in Russia. The phrase ouais ils l'ont fait, meaning yeah they did it, became a shorthand chant for French supporters reliving the final against Croatia. Its simple lalalala lelelele refrain made it easy to copy, share and reuse as a soundboard clip, and it still resurfaces during international tournaments, French league wins and patriotic football edits online.