Overwatch is a team based hero shooter released by Blizzard Entertainment in 2016, and its end of match audio was designed to make wins and losses unmistakable in seconds. The defeat cue became familiar to millions of players through ranked and casual play, then moved into streams, montages and meme edits as a shorthand for losing. Because the sound is so brief and recognisable, editors now use it far beyond Overwatch footage, dropping it over real life mistakes, exam results and sporting upsets whenever an instant loss needs no explanation.