Peacocks are known for their loud, far-carrying calls, which males use to attract mates and announce their presence, and recordings of that distinctive cry have long been used in films, documentaries and nature programmes to suggest exotic gardens, zoos and tropical settings. Online, short clips of the call have become a handy sound effect for creators who want an instant burst of drama or comedy without dialogue. Because the sound is so recognisable and hard to mistake for another bird, it still works well in memes, reaction videos and short-form edits.