Put it at the end of a setup exchange as the punchline, then follow it directly with Bruh and then Emotional Damage to close the final sequence in that order.
About this sound
This short meme clip centers on a repeated koch koch vocal chant, with the same two syllables coming again and again as its whole hook. It feels awkward and deliberately silly, turning a plain repeated sound into an uncomfortable call-out that makes a listener pause and laugh uneasily.