PewDiePie is a Swedish YouTube creator who built a huge audience with gaming videos, commentary and highly expressive reactions, and short clips of those reactions have long circulated as meme audio. Crying moments in particular are easy to reuse because the emotion is instantly recognisable, even without the original video context. On soundboards and in short-form edits, this clip is treated as a generic reaction for disappointment and fake sadness rather than as a quote from one specific scene, which is why it keeps appearing in gaming fails, challenge videos and comedy edits years after the original uploads.