Pin is a contestant in Battle for Dream Island, the animated web series also known as BFDI, which continued through Battle for BFDI and Battle for Dream Island: The Power of Two. Fans of the series regularly clip short lines from the show and share them on soundboards, in memes and in fan edits, where a single expressive reaction can stand in for a whole scene. This warning has spread in that same way, especially among BFDI fans who use it alongside other shocked exclamations like oh my god, wow and no no wait wait to punctuate a bad decision.