Bunzo Bunny is one of the toy antagonists in Poppy Playtime Chapter 2: Fly in a Web, the 2022 chapter by MOB Entertainment where he hosts the Musical Memory game overhead on a moving platform. When players miss the pattern, his approach triggers this harsh scare cue. Clips of it circulated with other horror game alerts like the FNAF Jumpscare Scream, because both are short enough for reaction edits, fan games and soundboard pranks while still being recognisably tied to a specific character and scene.