Place it near the end of a short edit, after the setup has finished and just before the visual payoff, then follow it with Goofy Ahh Sounds to keep the joke going, or cut to Bruh when the joke needs a flat reaction instead.
About this sound
This clip is a long looping vocal pattern built around the repeated syllables porom bwom bwom, delivered in a deep bouncing rhythm for about sixteen seconds. It feels deliberately silly and hypnotic, the kind of sound that turns an ordinary pause into a joke before anyone can explain why it works.