Portal 2 is Valve's first-person puzzle game released in 2011, and its exaggerated Noooo line has lived on far beyond the game itself. Short gameplay clips, fail compilations and reaction edits lifted the cry out of its original context and turned it into a shorthand for defeat, disappointment and comic despair. It sits alongside other dramatic denial reactions like No God Please No, but its cartoonish, drawn-out delivery makes it especially useful for gaming content. Because the emotion is instantly readable, editors still use it whenever a plan collapses on screen.