Puss in Boots first appeared in Shrek 2 in 2004, voiced by Antonio Banderas, as a swashbuckling cat whose tough image is undercut by his oversized pleading eyes. The gag became one of the character's signatures and returned in his 2011 spin-off film and later appearances. Clips and images of the look spread widely as a reaction meme for begging and guilt-tripping, and the short audio version is now reused in edits whenever someone wants sympathy, forgiveness or a favour without saying a word.