Pembohong is widely understood across Indonesia and Malaysia as a direct accusation meaning liar, which helped this short clip travel as a ready-made reaction beyond language barriers. Editors lift the shout from longer videos and reuse it on social media, in group chats and in meme edits whenever a statement needs mocking. Its popularity comes from clarity: one familiar word, delivered with outrage, works as caption, punchline and verdict at the same time, so the sound keeps resurfacing whenever new clips give creators a fresh excuse to call something fake.