Place this clip immediately before the reveal in your timeline, after you have shown the prize, contestants or options. Follow it with a short celebratory sting or a crowd cheer for the payoff, then move straight into the winner's reaction without another build-up effect in between.
About this sound
This clip is a fast, uninterrupted snare drum roll that holds for about twelve seconds with rapid sticks and a closing flourish. It creates suspense and focused anticipation, making listeners wait for the result that follows. It comes from the classic circus and game show tradition of using a roll before dangerous acts, prize announcements and winner reveals.