Ricardo Fort was an Argentine businessman, singer and television personality whose flamboyant public image made him a pop culture figure in the late 2000s and early 2010s. His love of Miami became part of that persona, and clips of him shouting the city's name circulated widely online after his television appearances. The stretched pronunciation turned into a lasting Argentine internet meme, shared in chats, edits and soundboards long after his death in 2013, as shorthand for luxury, holidays and showing off.