Rick Astley is the singer most closely associated with the internet prank known as rickrolling, built around his 1987 hit "Never Gonna Give You Up." The meme became widespread in the mid-2000s when misleading links redirected people to the song's video. Since then, short Rick Astley clips have stayed popular across YouTube, Discord and social posts because the joke is instantly understood by several generations of internet users. It remains a go-to audio for harmless bait-and-switch humor and retro meme edits.