Never Gonna Give You Up was released by Rick Astley in 1987 and later became the centre of rickrolling, an internet prank in which a misleading link unexpectedly plays the song. Minecraft, with its distinctive blocky world and grunting villagers, gave fans a new way to recreate the joke, swapping Astley's voice for villager sounds while keeping the melody recognisable. These fan-made covers circulate widely on video platforms and social media, often alongside other Minecraft sounds such as Minecraft Damage, because the familiar tune and the absurd voice swap make the prank instantly clear even without context.