J.K. Simmons played Daily Bugle publisher J. Jonah Jameson in Sam Raimi's Spider-Man films, and his laughing scene in Spider-Man 2 from 2004 became one of the trilogy's most quoted moments. Peter Parker asks for a cash advance, Jameson erupts, then abruptly asks if he is serious. Clips and GIFs of the moment spread widely online as a reaction to absurd requests, later circulating as a standalone sound on meme boards, including in Portuguese as risada J.J. Jameson from Homem Aranha.