Run Away was performed by SunStroke Project and Olia Tira for Moldova at the Eurovision Song Contest in Oslo in 2010, where saxophonist Sergey Stepanov's energetic solo stole the show. Clips of his performance circulated online and were looped into the ten-hour Epic Sax Guy videos that became a defining early YouTube meme. The riff has since become shorthand for instant drama in edits, reaction videos and short-form content, because audiences recognise it within a second and associate it with confident, over-the-top entrances.